What makes a pharmacist CounterWise?

Shared wisdom which stems from their professional training, listening and providing sage advice to the people they serve across the counter each day.

Shared commitment as independent pharmacists, dedicated to evolving their drug marts to reflect the needs of the communites where they live, work and base their business.

Shared values proven by their dedication to your better health, and the excellent variety, quality, and value of products they provide for you convenience and peace of mind.

CounterWise News

Cruisin' Down the Crescent






On June 10th, 2012 Procurity Inc. staff members Bev, Rheal,
Neena, Nathalie, Aaron, Jason and Ashley participated in the 16th Annual RBC Cruisin’ Down the Crescent in support of the Children’s Rehabilitation Foundation.
This year's RBC Cruisin' Down the Crescent was a huge success! Although the forecast called for rain, the showers stopped by 8am, and we enjoyed sunshine for the rest of the event. The team worked hard to raise money for the event. They held a Bud Spud and Steak on May 25th 2012 and with the support and contribution from many colleagues, friends, and family over $9000.00 was raised at the event. Donations from a variety of supportive people helped bring Procurity’s team total over $14,000.00 and RBC Cruisin’ Down the Crescent raised over $100,000 in total.

Thank you for your support!!!
Team Encounter

Creating a Future Without Cancer

Procurity Receives
National Community Champion Award
from Canadian Cancer Society


(Winnipeg, MB – July 12th, 2012) – Wayne and Cheryl Rivers, as well as staff, management and suppliers of Procurity, were the honoured beneficiaries of the Community Champion Award from the National Division Council of The Canadian Cancer Society.

For years, this team has volunteered and provided resources to help the Cancer Society fulfill its mandate of eradicating cancer and enhancing the lives of those who live with the disease. In the past five years, Wayne and Cheryl Rivers have lead Procurity initiatives to help the Cancer Society raise more than $1.1 million through their annual “Make Cancer History Gala Ball.”

At the awards ceremony, Mark McDonald, Executive Director of the Manitoba Division of the Cancer Society, praised the Rivers’ for their hands-on volunteering approach, “From giving thousands of hours of their time, shining auction items, setting up tables, folding chairs, selling corporate tickets and sponsorships - this all the work that goes into making not only profitable fundraisers, but also successful events.” said McDonald.

Wayne and Cheryl Rivers and Procurity were honoured during a private reception and award ceremony held in Winnipeg at the Society’s Manitoba Division offices on June 28, 2012.

“Our support goes beyond being charitable, it’s about creating a philosophy, culture and commitment to philanthropy within the organization that benefits everyone, especially Manitobans and their families who are fighting and surviving cancer,” says Wayne Rivers.

“This is the first time in a number of years that Manitobans have been recognized with this national award,” says Lynda Ruben, Manager of Personal Giving with the Cancer Society. “Because of their generosity and commitment to the Canadian Cancer Society many Manitobans have been helped in their fight against cancer.”

The Community Champion Award was established in 2002, and was last awarded in Manitoba, to the Manitoba Lotteries Corporation back in 2004.